THE S&P GUARANTEE

OUR WORK ACCOMPLISHES
YOUR SALES & BUSINESS OBJECTIVES,
OR YOU DON'T PAY.

Your eyes don't deceive you. Yes, Siltanen & Partners is an agency that guarantees the performance of its advertising campaigns. And we're perhaps the only creative shop in the world to do so. How can S&P offer such a radical, risk-free proposal to our clients? Well, in an advertising industry that often celebrates retweets over results, we've spent decades quietly helping brands become hugely successful... and doing it with the hit rate of an Olympic archer. We invite you to check out the real-world returns we've delivered to companies of every shape and size. You might find yourself thinking what we've always known to be true; S&P is the surest bet in advertising.

HERE'S HOW IT WORKS

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We discuss the needs of your brand and agree on the specific results S&P will achieve.

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We create a targeted campaign and receive your stakeholders' approval.

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We get paid when our campaign accomplishes your business objectives.

OUR TRACK RECORD

During our seven-year relationship, S&P has helped the shoe brand sprint from $900 million in sales to over $4.2 billion annually. S&P helped move Skechers's brand opinion ranking in America from #499 to #99—jumping 400 different companies after just one year of S&P’s marketing. We also helped Skechers's stock increase by 13-fold in four years. Our Skechers creative work includes the #1 most recalled and the #3 most liked spot on the Super Bowl. S&P’s Skechers commercials also rank as the #1, and #2 most effective footwear commercials of all-time (Ace Metrix).

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S&P’s advertising for Coldwell Banker has ranked as the most effective of any real estate company for seven straight years, with one of our spots ranking as the number one highest scoring real estate ad of all-time (Ace Metrix). S&P has helped Coldwell Banker increase their dollar sales volume from $153 billion to over $242 billion in seven years. We’ve also helped them have the most visited website and the highest social media engagement of any real estate brand.

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Togo’s (a noted west coast sandwich chain) was struggling with store traffic, which was down 25% over a five-year period. We quickly changed that. While industry-wide sales have been flat, Togo’s sales have sky-rocketed over 10% in advertising markets and our commercials have received over 2.3 million YouTube views in just the first month of the campaign’s release.

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S&P created the most effective advertising in Amazon’s history, with our campaigns ranking as the #1 most effective in the tech sector for two out of three years (Ace Metrix). While Amazon doesn’t publish sales data, their stock price increased by 56% during our three-year relationship.

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We energized Wine.com by crafting one of our noted manifesto brand videos and a series of online and TV commercials. We also created the company’s design architecture and turned their once ordinary shipping boxes into fun mini-billboards. The results? Sales have been up 15% a year for the past two years.

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S&P led Panda Express to six straight years of record setting sales and profits including having same store sales growth that was six times the fast food industry average during the Great Recession. S&P helped the chain grow from 1,000 to over 1,800 stores.

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Hyundai had a poor image in the U.S. for a very long time and despite having very good vehicles, they couldn’t shed their “tin can transportation” reputation as their sales continually lagged despite solid ad spending. S&P was hired to change this and we did it quickly. Our ad campaign gave Hyundai the largest sales quarter in their history and helped the brand achieve record image gains. All of this happened even though Hyundai had no new model introductions during our tenure.

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EA Sports asked S&P to launch a new version of their Madden NFL video game with a new feature called “Playmaker control.” We filmed real-world NFL superstars in uniform describing what it takes to be a “playmaker” and intercut this footage with Madden video game action footage. The spots succeeded in tapping into the competitive spirit of the target and the game became the top selling sports video game of its time.

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OTHER SILTANEN SUCCESSES

S&P founder and creative chief, Rob Siltanen, co-created the Apple “Think Different” campaign and wrote the noted “To The Crazy Ones” commercial. The campaign is recognized as one of the most effective and inspiring campaigns in advertising history and praised for helping turn Apple from a troubled brand to one of the most powerful in the world.

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Nissan had never once outsold Honda in the U.S.—even for a single month. Under Siltanen’s guidance, Nissan outsold Honda for three straight years. His unique introduction of the original Nissan Altima helped the car become the best selling new car nameplate in automotive history and the best selling car in Nissan’s history to date. Meanwhile his launch of the Nissan Xterra won the Grand Effie award for the most effective advertising in America. Siltanen’s attention-grabbing Nissan work earned Commercial of the Year honors by Time, Rolling Stone, USA Today and Adweek.

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Infiniti, Nissan’s luxury division, had never claimed a profit. Under Siltanen’s leadership that quickly changed. The advertising campaign, with no new model launches, increased annual sales by 17% in the first year and went on to experience record sales and profits for the next three years in a row. Infiniti creative won many honors including best luxury automotive advertising by the International Automotive Awards.

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The International Olympic Committee had lost the faith and financial support of a large number of sponsors after an Olympic bid scandal was uncovered in Salt Lake City. To restore faith in the Olympic movement, Siltanen spearheaded and co-created the “Celebrate humanity” ad campaign. The campaign received rave reviews internationally and helped the Sydney Olympics set a record for sponsorship dollars and the largest international viewing audience in Olympic history.

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