S&P helps Wine.com win 15% sales growth
We helped Wine.com pour on record sales with sharp and sophisticated web content.
Wine.com, America’s largest online wine store, turned to us to help elevate their marketing and grow their business. We targeted true wine lovers: those who were thirsty to learn about and discover fine wines, but who might be unsatisfied with the limited expertise and assortment of local wine stores. Wine.com was unique in its selection, distribution methods, knowledge, and appreciation for fine wine. We created the “Seriously passionate about wine” campaign to express the company's enthusiasm and merits. The campaign, which also re-imagined their shipping boxes as fun, mini billboards, helped Wine.com enjoy a vintage year in 2015, as the company's sales increased by 15%.
"OUR CONSUMERS AND PARTNERS ARE PRAISING US FOR OUR MESSAGING. BUT JUST AS IMPORTANTLY, S&P'S CAMPAIGN HAS HELPED DEFINE US AND OUR MISSION INTERNALLY. THEY'VE HELPED BRING CLARITY TO OUR BRAND, AND THEY'VE HELPED INSTILL OUR PEOPLE WITH EVEN GREATER PASSION AND PURPOSE."
– Rich Bergsund, CEO, Wine.com