Our agency's advertising and product development capabilities have delivered the chain its best performance in years.
While Togo’s Sandwiches was once a familiar, west-coast favorite, intense category competition had cut deep into the restaurant's once-loyal customer base, resulting in sales declines of 25% since 2012.
S&P stepped in to provide Togo's a top-to-bottom brand consultation, refining and refreshing the brand's visual identity and crafting a meaningful new positioning: "True to the Sandwich." S&P even developed a keystone menu item in house; by analyzing menu, sales and industry trends, S&P selected the very ingredients that would appear in a sandwich we dubbed the “Pretzelrami.”
In May of 2018, Togo's launched our “How Far Would You Go For A Togo?” advertising campaign to wide success among consumers, franchisees and food bloggers. The campaign included irreverant video executions and an illustrated secondary style used for quick and affordable creative hits. Within the first week, the Pretzelrami became Togo's #1 selling sandwich as our campaign propelled the chain to its first sales increase in six years– an impressive 9.2% growth in advertising markets, despite a 15% decrease in media spend.