S&P helps Skechers become World's 3rd largest shoe brand, behind only Nike & Adidas
With memorable commercials and sophisticated design, we've elevated Skechers's position in the minds of consumers and Wall Street investors alike.
After hiring S&P as agency of record, Skechers has been on a tear. Our advertising and design work has helped Skechers reverse field and become a juggernaut in the footwear industry: tripling sales, doubling profitability and increasing their stock price by a remarkable 13-fold: all within five years. Our marketing campaigns now span across 12 different shoe divisions, but perhaps our most noted work has been for Skechers Performance Division– an athletic silo we rebranded and launched with a top-scoring Super Bowl commercial in 2012. And in 2015, Ad Age named Skechers as one the year's ten best marketers, underscoring the role S&P's efforts have played in the brand's impressive growth.
S&P's "Underdog" was ranked as the #3 most liked Super Bowl commercial in USA Today's AdMeter, and scored #1 among Super Bowl spots in Nielsen's recall studies.
"SILTANEN & PARTNERS HAS BEEN A FANTASTIC BUSINESS PARTNER FOR SKECHERS AND THEY’VE HELPED US ACHIEVE PHENOMENAL SALES GROWTH. THEIR CREATIVITY AND MARKETING EXPERTISE HAVE TRULY HELPED MAKE OUR BRAND AMAZING."
-MICHAEL GREENBERG, President, Skechers