S&P Delivers Panda Express Same Store Sales Growth six times the industry average
Panda Express saw record sales, profits, and store openings during our tenure.
We created a long-running campaign in which lovable, iconic mascots promoted Panda's newest dishes. During a three-year period in the midst of the great recession, S&P's efforts generated consecutive 6% year-over-year same store sales growth increases– while the rest of the QSR industry reported no growth at all. Our work also helped Panda grow from 1,000 to 1,600 restaurants during our tenure, while increasing revenue by 80%.
S&P’s introductions of dishes like Beijing Beef, Sweet Fire Chicken, and Honey Walnut Shrimp were overnight successes, and remain top-selling menu items today. Additionally, our social media efforts brought over three million Facebook fans to Panda: more fans than Arby’s, Jack in the Box, and Carl’s Jr. combined.
"SILTANEN & PARTNERS HAS BROUGHT PANDA EXPRESS INCREDIBLE SUCCESS WHILE THE REST OF THE INDUSTRY WAS COMPLETELY FLAT. THERE IS NO BETTER AD AGENCY OUT THERE. THEY ARE TRULY EXCEPTIONAL BUSINESS PARTNERS."
– Glenn Lunde, Former CMO, Panda Express