S&P's "Smart MOVE" CAMPAIGN delivered hyundai record image gains and the most successful sales quarter in its history.

When S&P worked with Hyundai, they were a far cry from the familiar brand they are today. A reputation for cheap quality reputation haunted them, despite actually manufacturing some very solid vehicles. S&P successfully counteracted these outdated perceptions by putting Hyundai models head to head against not comparable vehicles, but top luxury brands.