S&P named "Business Partner of the Year" after successful rebrand for Pei Wei.

 
 
Screen Shot 2018-08-13 at 11.08.53 AM.png
 
 

Services:

Broadcast

Production

Social

Digital

Packaging Design

Outdoor

 

We helped a struggling Asian restaurant chain come back to life with a roar. 

Pei Wei’s store traffic had been declining for four straight years when they reached out to S&P. They had long struggled against a much larger, more recognized Asian chain in Panda Express, and Pei Wei’s leadership knew that aggressive steps needed to be taken... and quick.

Deciding to go head-to-head against Panda Express on its top selling dish, Pei Wei prepared to add Orange Chicken to its menu for the first time ever. S&P was happy to adapt this confident approach into communications just as bold, creating a new “Tiger” spokes-animal who would playfully challenge its “Panda” counterpart for Asian food superiority. As part of a 360-degree brand refresh, our efforts gave Pei Wei their first traffic increase in four years, rising 13% practically overnight. What's more, Pei Wei recognized S&P as its 2018 "Business Partner of the Year" for the cornerstone role the agency has played in the brand's revitalization.

 

 
 
 
 
 
 
logo.png
 

S&P executed a logo evolution that dovetailed with our new campaign while remaining recognizable to existing customers. Our new tagline, “Asian done a better way,” was crafted to memorably reiterate the brand name, the type of cuisine and Pei Wei’s superior quality in relation to key competitors.

 
 
 
 
 
 
PW_OOH__03.jpg
 
 
PW_OOH__02.jpg
 
 
 
 
 
 
 
peiwei_ipad_2.jpg
 
 
twitter_2.jpg
 
 
 
Artboard 16.png