WE have A LONG history of helping iconic brands achieve greatness.
Below is a collection of commercials from S&P's creative archives, as well as game-changing spots from Rob Siltanen's personal creative reel. Enjoy.
Rob Siltanen's "To the Crazy Ones" manifesto launched "Think Different," the Apple campaign that went on to become a hallmark of modern advertising. The campaign won the Grand Effie award for the most effective advertising in America, and the spot won the Emmy Award for best commercial of the year.
S&P's principals, Rob Siltanen and Joe Hemp, were responsible for creating some of Nissan's most successful and celebrated advertising. Under their direction, Nissan outsold its rival Honda for the first time ever, an accomplishment they repeated for three straight years. Siltanen & Hemp's work for Nissan won countless creative honors, including Gold and Grand Effie Awards. Their spot, "Toys," remains one the most highly-awarded car commercials in history. It was named commercial of the year by TIME, Rolling Stone, USA Today, and Adweek.
Rob's "Own One and You'll Understand" work for Infiniti is the most highly-awarded work in the brand's history. It won the International Automotive Advertising Awards (IAAA) "Best Luxury Car Campaign," and led Infiniti to three straight years of record sales and profits. Entertainment Weekly named the commercial titled "Half" one of the ten best of the year.
Levi's, the iconic denim brand, had been seeing its products fall out of favor, to some extent, with a new generation of consumers. To reverse course, Rob crafted the provocative "Invisible Man" spot, which leveraged a visually-arresting production technique to grab attention and spur interest. The commercial won a Gold Clio and generated some of the highest awareness scores in the brand's history.
Following a 1996 financial scandal that had put the International Olympic Committee in hot water with its sponsors and the public alike, the "Celebrate Humanity" campaign Siltanen devised for the 2000 Games was a much welcome return to the pillars of competition and sportsmanship. The 2000 Games brought in record-setting sponsorship dollars, a feat that the IOC itself attributed to the strength of the promotional campaign's messaging. The commercials ran globally, and were translated into 18 different languages.
One of S&P's first clients was an internet service start-up called FreeInternet.com. Our commercials introduced a wise-cracking baby, Bob, as the brand's spokesman. The campaign became an instant sensation– flooding the brand's website with so much traffic that their servers routinely crashed. The commercials became so popular that the campaign made advertising history when Baby Bob was turned into a prime-time CBS sitcom.
Suzuki had long struggled in the US automotive market because of the reputation it had for inferior quality and sluggish performance. Siltanen & Partners quickly worked to change that. Our "Live Large, Drive Small" campaign improved brand perception in 27 out of 30 categories tracked by GFK's Image Study (a syndicated study in which every automotive brand is measured). It was the largest and fastest lift GFK had ever seen for an automotive brand and in 2011, Suzuki sales increased 32% in the markets our campaign ran in.
A novel campaign S&P created for Epson advertised its printers' features by doing something radically simple– keeping the camera trained on the paper tray. With the lowest production costs a brand could hope for, the campaign increased sales and shelf share and was carried over to several markets outside the US. Notably, our spot titled "Jetpack Cheetah," garnered over 1.3 million YouTube views.
Siltanen & Partners fun-loving ad campaign for Gateway Computer featured the company's founder, Ted Waitt, alongside a tech-savvy talking cow. The campaign reversed years of declines and increased Gateway's sales, profits, and marketshare in every quarter that it aired.
Our agency worked with the NFL's biggest stars to advertise the 2004 installment of EA Sports' Madden series. Zoning in on its unique "Playmaker" feature, our messaging promised the most realistic and engaging gameplay yet. The game flew off the shelf and went on to become the top-selling sports video game title of the time.