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Suzuki had long struggled in the US automotive market because of the reputation it had for inferior quality and sluggish performance. Siltanen & Partners quickly worked to change that. Our "Live Large, Drive Small" campaign improved brand perception in 27 out of 30 categories tracked by GFK's Image Study (a syndicated study in which every automotive brand is measured). It was the largest and fastest lift GFK had ever seen for an automotive brand and in 2011, Suzuki sales increased 32% in the markets our campaign ran in.