WE CRAFTED A SMART, STYLISH, AND hugely SUCCESSFUL REBRAND OF SKECHERS'S ATHLETIC OFFSHOOT.
In 2011, Skechers sought to enter the highly-competitive athletic footwear segment with a performance running shoe. Our strategic team saw opportunity in leveraging familiar automotive vernacular to reframe the existing "Skechers Fitness Group" to a more fashionable "Skechers Performance Division."
To accompany the new name, we crafted a suite of beautifully-designed marketing components, including distinctive new packaging, in-store posters, brochures, hang-tags, and advertising materials.
We introduced the GOrun shoe with the most memorable Super Bowl commercial of the year (per Nielsen): driving an avalanche of brand awareness, an immediate injection of performance legitimacy, and a refreshed identity that's sustained growth and success ever since.