Restaurant

Pei Wei

 
 

Services:

Broadcast

Production

Social

Digital

Packaging Design

Outdoor

 

A 4-Year Traffic Decline is Completely Reversed.

Pei Wei’s store traffic had been declining for four straight years. Other than mom and pop restaurants, there was only one major Asian restaurant consumers were familiar with ­– Panda Express.  Pei Wei didn’t have Panda’s marketing budget and was going to have to fight the entire category for share of stomach. Our plan? Re-launch the brand in a way that instantly connected with and familiarized consumers with the Pei Wei (turning a one-horse race into a two-horse race). Leading the charge was a spokes-icon we created (Tiger) who charmingly challenged Panda’s iconic panda bears and their most-loved dish, Orange Chicken. The result? Within one month of launching the new campaign, Pei Wei saw their first increase in traffic in four years (+13 percentage points).

 

 
 
 
 

"Wei Better" - Wei Better Orange Chicken Launch Commercial

 
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OOH

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Digital

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