Following a 1996 financial scandal that had put the International Olympic Committee in hot water with its sponsors and the public alike, the "Celebrate Humanity" campaign Siltanen devised for the 2000 Games was a much welcome return to the pillars of competition and sportsmanship. The 2000 Games brought in record-setting sponsorship dollars, a feat that the IOC itself attributed to the strength of the promotional campaign's messaging. The commercials ran globally, and were translated into 18 different languages.