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for grocery ads, We brought something new to the table: fun.

Grocery Outlet is a grocery chain with more than 250 stores across the Western states and throughout Pennsylvania. They hired S&P to revamp their image and give them a new identity. We achieved this through our campaign that uses food as visual art and cheeky headlines that speak to the brand’s keen focus on bargains. The graphic work provides a fresh face for the brand and is used in mailers, outdoor signage, on delivery trucks, and throughout the store with posters and shopping bags. To generate engagement at a local level, we created a variety of social media ideas including a “Play With Your Food” contest that involves free groceries to participants who submit the best food art photos.