WE HELPED RE-INSTILL TRUST IN REAL ESTATE OWNERSHIP in the aftermath of the housing crisis.
With the outlook on the home market mired in doom and gloom, we sought to develop a positioning for Coldwell Banker that transcended the squabbles of Company X versus Company Y. We stripped away the norms and cliches of real estate advertising and made it our mission to demonstrate one single thing: that Coldwell Banker deeply understands the true value of home. This value we spoke of had little to do with dollars, cents, and investment-speak, and everything to do with emotion, family, and memories. We tapped the trusted voice of Tom Selleck to lend warmth and gravitas to our campaign.