COLDWELL BANKER

The True Value of a Home

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WE HELPED RE-INSTILL TRUST IN REAL ESTATE OWNERSHIP in the aftermath of the housing crisis. 

 

With the outlook on the home market mired in doom and gloom, we sought to develop a positioning for Coldwell Banker that transcended the squabbles of Company X versus Company Y. We stripped away the norms and cliches of real estate advertising and made it our mission to demonstrate one single thing: that Coldwell Banker deeply understands the true value of home. This value we spoke of had little to do with dollars, cents, and investment-speak, and everything to do with emotion, family, and memories. We tapped the trusted voice of Tom Selleck to lend warmth and gravitas to our campaign. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

"THE BEST ADVERTISING I'VE SEEN IN MY 35 YEARS WITH THE COMPANY."

– Jim Gillespie, Former CEO, Coldwell Banker