In 2014, we rocked the Grammy's with an event-driven campaign.
Audiences everywhere perked up their ears when we helped Coldwell Banker turn quiet old real estate marketing on its head during the 2014 Grammys. Leaning on Motley Crue's iconic anthem "Home Sweet Home," we crafted the perfect message for the occasion: #HomeRocks.
We developed pre-launch PR and teaser assets to support the mini-campaign across a variety of channels, including Facebook, Instagram, Twitter, ColdwellBanker.com, blogs, and internal communications. On the big day itself, we were stunned by the social response our efforts had garnered: the hashtag #HomeRocks topped Twitter trends twice during the Grammy broadcast.