What's more impressive than creating real estate's most effective advertising?
Doing it five years in a row.
In 2011, Coldwell Banker, one of the nation’s largest real estate companies, signed S&P as AOR. At the time, of course, the U.S. was very much still in the thralls of recession. Unemployment was up, money was tight, and property values had fallen for 57 consecutive months. Many real estate companies were reeling, but the industry's messaging hadn't evolved to reflect the realities of the time.
We envisioned Coldwell Banker as a brand that respected the true meaning of home, amongst a competitive set who had never stopped hard-selling houses as wise investments. We communicated emotions and situations that deeply resonated with real people, and broke through decades of real estate marketing sameness. The rest is history.
For five years straight, our work has topped the category in effectiveness, and has helped propel Coldwell Banker to icon status in its industry: the brand now holds #1 spots in everything from sales volume to social media engagement.